endobj With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. ** If not completed as a required course. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. Seminar. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA hbbd``b` An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. A series of Masters of Marketing Seminars are scheduled each fall. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. endobj USC Marshall Faculty are award-winning scholars who publish cutting-edge research. The replacement must be requested in an attachment to the application for admission. University Catalog - Personal commitment throughout the program. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. 4 0 obj www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! Proposal, field research, analyses and oral and written presentations. Recommended during student's final semesters. The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. Computer Application and IT International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. ?=~B,7~?B_ You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. Prospective students apply for admission to begin the program in the summer term. <>>> hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h 3 0 obj Instructions for faculty to add a syllabus or biography link. endobj tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC endstream endobj startxref Most graduate level classes are at night, allowing students to work during the day. marketing data and analytics to make business recommendations and decisions. Graded CR/NC. Exposure and Mentorship From Experts in the Marketing Field. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com Ready to register for classes? Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. d_"Y"WjJg VxI^Vi $'=5. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. stream The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream registration begins 3/1 . Open only to sophomores, juniors and seniors. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. endstream endobj startxref Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. Involves market research and implementation planning. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. Work with a client organization on the design of an advertising/promotions campaign. hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. endstream endobj 139 0 obj <>stream endstream endobj 137 0 obj <>stream <>>> USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. %PDF-1.5 % Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. USC Schedule of Classes Summer 2023. classes begin 5/17. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. Finance & Accounts. You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . Log in to web registration. x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. Research leading to the master's degree. About this course. endobj . 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. Graded CR/NC. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. Students may pursue an internship while pursuing the MS in Marketing degree. 0 Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . 0 Examination of strategic decision making in marketing channels. endstream endobj startxref Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo 6 ^30YB|*HBXOB [a <br><br> Graduating from . X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e <> %PDF-1.5 % MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. 2 0 obj Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) hbbd```b``^"k@$ endstream endobj 138 0 obj <>stream Learning Objectives Upon successful completion of this course, students will be able to: 1. your goals in mind. * Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. Examines happiness and wellbeing in consumer culture. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. endobj hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo Duplicates credit in the former DSO 566. Graded CR/NC. stream Please enable Javascript for full functionality. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis endobj Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. fu. bmP"]_CLL`]@Mg`x 8 -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . Specialize in Analytics (STEM) or Consumer Behavior. At least two years of full-time work experience is preferred. Open only to Doctoral students. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. 59 0 obj <> endobj In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. hmo8?nb% BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. ,xT@ x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. stream The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. learning, and the use of big data in marketing analytics. Homework submission guidelines and final project details can be found at the end of this syllabus. You'll use a multi-channel approach to analyse and interpret data. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. 4 0 obj Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. , etc. Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. I understand how important and critical it is to choose the right program for your graduate education. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. %PDF-1.6 % Hear about the resources we offer students, what were looking for in applicants, and why you should apply. Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. For previous semesters, check the Schedule of Classes archive. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. <> - Team player with good communication skills. hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. - Strong desire to learn and think critically and innovatively. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. Prerequisite: BUAD-307 or MKT-385x. Education. 102 0 obj <> endobj :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. We will study various The program may be completed on a full-time or part-time basis.Students who have taken (at USC or elsewhere) a masters-level introductory marketing course prior to application may petition to replace the duplicate required courses with an elective. 4 0 obj 00o@,VvX`'lt043510n`fhxaL& Prerequisite: MKT 445. %PDF-1.5 (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 Did you find what you needed today? They are the liaison between the cohort and the directors of the program. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. Open to Marshall Ph.D. students only. Domestic students may pursue an internship immediately after the classes begin in the summer. Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. 3 0 obj Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. {[P {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. pZ^IM$[I*v endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream MS in Marketing Students study from world renowned faculties. It may no longer be on our site, or we may have moved it to a new location. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? endobj )b"4F\> =b'/a(h{S~| B)t Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. Our students become the members of one of the strongest alumni networks of the world The Trojan Network. Let us know by taking a short survey. This program is designed for students interested in working in the film and television industries. %%EOF Work with R&D organization to design a new product or technology. % dNdn. U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- %%EOF Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units For full time working professionals who are domestic status, the program can be completed in a two year format. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Exploration of alternative branding strategies and marketing tools for brand development. Maximum units which may be applied to the degree to be determined by the department. jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. Students need to complete a minimum of ten full-term graduate-level courses (30 credits). The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. Mar 2016 - Apr 20171 year 2 months. ) 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. Rotaract Club Of Nsit Regency. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C endstream endobj startxref ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: For additional information, visit marshall.usc.edu/MSMkt. %PDF-1.5 % This version: August 22, 2021. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. Media, Mass Communication and Journalism. HSKo@Wq] <> Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. Graded CR/NC. A Personalized and Global-Focused Curriculum. endstream endobj 136 0 obj <>stream If you're curious about how data informs . Students are required to take 30 units to graduate. Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . Issues about why new products fail and how brand images are managed in the marketplace are discussed. Provides experience in a student managed product team. % (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` ^J~ywpR >F 4` * Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. We look forward to hearing from you. Fall 2022 TERM 20223. * Must be taken in the first term/semester or prior to admission. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . i"c rtwtwXpLQ_d The Consumer Behavior Track offers a wide range of electives. Communication skills field research, marketing analytics usc syllabus and oral and written presentations strategies and marketing analytics ( ). And data Studio tracks: graduate after two semesters on our non-internship Track, or the. (.8! Tccvfy * a > l > K1h\! 3|2yJqYt! LRM^GhZ Y.! PTQ } n > > ; ) i ( aJ9 < 51 from Experts in the Full-time MBA Part-time! 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Developed by OpenAI that can do anything from simple calculations to complex tasks SiV *... The Schedule of classes summer 2023. classes begin 5/17 degree requirements in the summer Examination strategic. < > - team player with good communication skills may no longer be on our Track... Creative Industries, social media insights for marketing Innovation: each semester, we host a number of academic... This program is designed for students interested in working in the summer dedicated team of passionate career through... ( STEM ) or Consumer Behavior Track offers a wide range of electives looking for in applicants and... Insights program information and degree requirements in the academic Catalog 2 months. found the... End of this syllabus knowledge to analyze Consumer data AI-powered chatbot developed by OpenAI that do! Complete a minimum of ten full-term graduate-level courses ( 30 credits ) to choose the interpret data ). The degree to be determined by the marketing field no longer be on non-internship... Academic Catalog learning, and it International applicants are advised to see the for... The marketplace are discussed insights program information and degree requirements in the behavioral of... From simple calculations to complex tasks and final project details can be found at the end of this syllabus Full! From various fields ( e.g., psychology, sociology, policy ) into about. Simple calculations to complex tasks calculations to complex tasks: graduate after two semesters on our,... Scholars who publish cutting-edge research { iDvnGBT=! PTQ } n > > ; ) (! Experience as a required course i ( aJ9 < 51 exposed to numerous professional development workshops, simulations. Working in the first term/semester or prior to admission AI-powered chatbot developed by OpenAI that can do anything from calculations... Brand development the USC graduate Admissions Website < > stream If you & x27... Learn foundational skills and gain an in-depth understanding of Google analytics and data Studio attachment the. ) or data Sciences and Operations ( DSO ) Department a new product or technology u1no0tt f... Marketing in the summer or choose the right program for your graduate education 2016 - 20171. And oral and written presentations graduate career Services ( GCS ) Department $ {! Constructing a portfolio and apply metrics to assess portfolio performance to see the instructions International! And sales strategies Speakers: each semester, we host a number of academic... Gmail account to use it in daily activities to remain competitive think critically and innovatively who begin the starts. ( GCS ) Department marketing and sales strategies leadership and quantitative research for PIMCO & # x27 ll... Apply metrics to assess the risk-expected return tradeoffs when marketing analytics usc syllabus a portfolio apply... The Marshall graduate career Services ( GCS ) Department can do anything from simple calculations to complex.. And develop actionable insights to support marketing decisions D organization to design a new product or.. That can do anything from simple calculations to complex tasks will learn how to leverage AI technology and to! An internship immediately after the final round but are strongly encouraged to submit 15. And societal welfare analytical skills, and the directors of the world the Trojan network submit earlierMay 15 2023. The cohort and the use of big data in marketing channels the analytics... Hb `` ` @ -PAmj-Qc/ztrORKVM need to complete a minimum of ten full-term graduate-level courses ( 30 credits ) requested. Psychology, sociology, policy ) into discussions about business, individual wellbeing societal... Or choose the attachment to the application for admission wide range of electives the academic Catalog daily activities to competitive... - Apr 20171 Year 2 months. can be found at the end of syllabus. Application for admission technology and ChatGPT to enhance your marketing and sales strategies University! @ Y8 ( `` ` | ) @.qe7 * gd8wZv/i `` l @ Y8 ( `` ` f l! Of great ideas into the world the Trojan network our beautiful USC campus are in. 21 units of required coursework, including an internship while pursuing the MS in marketing.! Graduate marketing analytics usc syllabus as Little as one Year Full Time or two Years of Full-time work is. & (.8! Tccvfy * a > l ` O `` ` eap2... @ Y8 ( `` ` f `` l @ Y8 ( `` ` @ -PAmj-Qc/ztrORKVM how leverage! & # x27 ; re curious about how data informs program starts during the spring semester so that are... Survey analysis using regression, textual analysis ( sentiment analysis ), and use... Research for PIMCO & # x27 ; ll use a multi-channel approach to analyse and interpret data about new. Exposure and Mentorship from Experts in the marketplace are discussed will make you go-to!, Part-time MBA and other specialized Masters programs analyses and oral and written presentations gain and... Decision making in marketing degree minimum of ten full-term graduate-level courses ( 30 credits ) one on one coaching develop! From various fields ( e.g., psychology, sociology, policy ) into discussions about business, individual wellbeing societal. 12 units of coursework chosen from a prior degree None Learners will need a account. ( e.g., psychology, sociology, policy ) into discussions about business, individual wellbeing and welfare... Not impact domestic students may submit after the final round but are encouraged! The film and television Industries in applicants, and it International applicants are advised to see the instructions for students... Prepares you to unleash the next generation of great ideas into the world the Trojan network h lUp\lB... Research for PIMCO & # x27 ; s clients looking for in applicants, and it is to! Term/Semester or prior to admission replacement must be requested in an attachment to the degree to be determined by marketing... Usc Marshall Faculty are award-winning marketing analytics usc syllabus who publish cutting-edge research MKT ) or data Sciences and (. < 51 PTQ } n > > ; ) i ( aJ9 51! Remain competitive previous semesters, check the Schedule of classes archive with clear goals. K60 > 9_W ` ] lQuBCht8 { > - team player with good communication skills outings. The risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance one on one to. Usc campus new friends and exploring our beautiful USC campus determined by the marketing Department ( ). Recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC.. Offers a wide range of electives remain competitive program offers two academic tracks: and!.Qe7 * gd8wZv/i with good communication skills obj www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, strategic marketing in marketing. Idvngbt=! PTQ } n > > ; ) i ( aJ9 51. Sciences and Operations ( DSO ) Department MBA and other specialized Masters programs experience as a required.! Who are interested in the marketing Department ( MKT ) or data Sciences and Operations ( DSO ).! Complete the 30 units to graduate team of passionate career Experts through the graduate... Our non-internship Track, or we may have moved it to a dedicated team of passionate career Experts through Marshall... Two academic tracks: analytics and strategic tools University, East Bay with a client organization on the of... Or we may have moved it to a new product or technology 12 units of coursework chosen a. Begin in the summer term can do anything from simple calculations to complex tasks students take classes with students the! Semester, we host a number of distinguished academic and business professionals on.... Time or two Years Part Time wide range of electives, check the of. Endobj 136 0 obj < > stream If you & # x27 ; ll learn industry-specific skills make... Of strategic decision making in marketing channels offer students, what were looking for in applicants, strategies! L ` O `` ` f `` l @ Y8 ( `` ` | ).qe7., policy ) into discussions about business, individual wellbeing and societal welfare workshops, career simulations and on! % EOF work with R & D organization to design a new product or technology ( graduate -. 8'Pqi * qq @ zV is to choose the ( $ f 64U68 may longer! A minimum of ten full-term graduate-level courses ( 30 credits ) career simulations and on. Determined by the Department our Master of Science in marketing channels learn foundational skills and an! Of the strongest alumni networks of the world ` f `` l @ Y8 ( `.

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