Auriana is now part of a lawsuit against Olaplex, a hair care line popular with influencers and some celebrities that promises to restore "damaged and compromised hair by repairing from the inside out" leaving users with "healthy, beautiful, shiny, touchable hair," according to marketing materials on the company's website and social media. The customers are seeking $75,000 in damages. According to its own public statements, however, Olaplex did not remove lilial from products sold elsewhere in the U.S. and European Union until February 2022 and, at any rate, should have pulled the items entirely from stores, the lawsuit says. 2023 BBC. ', 'I was using it too much, and it literally broke my hair. ", 24/7 coverage of breaking news and live events. Experts say consumers should consult their stylists or a dermatologist if they're experiencing hair loss to help determine the cause. However, this rebuttal does seem a bit late as consumers have been complaining for months about breakage through various online channels.. This is why I dont recommend Olaplex products. Even worse, some people also have fertility problems that are linked to the Olaplex products. They also claimed that lilial, used to give hair products a pleasant smell, has been identified as having endocrine-disrupting properties that could interfere with natural hormone functions and may pose risks to fertility and fetal development. 'If this was not the case, I would not be making this video today. According to the lawsuit, each variety of Olaplex products contains known skin irritants and sensitizers, which can cause allergic contact dermatitis and, consequently, extreme diffuse hair loss. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit adds. 1. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. According to the lawsuit, many other purportedly safe Olaplex products contain panthenol and other ingredients well known in the beauty industry to be allergens and irritants that can cause allergic contact dermatitis, hair loss and scalp injuries. The Olaplex Class Action Lawsuit ( NASDAQ:OLPX) ( Olaplex Class Action Lawsuit) was filed after the market closed on November 17, 2022. Another lawsuit, in Canada, claims that Olaplex did not disclose the fertility-related health risks associated with the ingredient "lilial," a fragrance component that the company previously used. Class-action lawsuits have been filed in different states against Unilever for these products. Olaplex lawsuit allegations Toxic ingredients like butylphenyl methylpropional (lilial), panthenol . Popular haircare company, Olaplex, is being sued by 28 women who claim its products caused hair loss, blisters and other conditions. Those claims are false, states the lawsuit, which was filed last week in the U.S. District Court Central District of California. You have entered an incorrect email address! JuE Wong, chief executive officer of Olaplex, took to Olaplex's social media channels in a just over two-minute video to state that the suit, filed . A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. I'd say a single bottle will last several months, especially if you're only doing it one, two or three times per week. So, Olaplex products clearly can work. At the top, it is summed up that Sephora is being sued for selling Olaplex. Olaplex and Cosway have instead implemented what is essentially a voluntary and entirely self-serving partial recall, merely allowing customers to return Olaplex products with no questions asked for a full refund, regardless of the date of original purchase or amount of product left in the bottle, the case relays. Olaplex customers report hair breakage and loss. The reviews found elsewhere confirm this. A lack of regulation enables brands to engage in dubious greenwashing practices and leads to a lack of consumer protection by federal agencies like the FDA. Olaplex CEO JuE Wong addressed the allegations in a two-minute video posted to the brands social channels in which she says she wants to address some misinformation and calling the claims not true.. Lastly, the complaint contends that the instructions for using Olaplex products exacerbate the injuries experienced by consumers, who are directed or encouraged to leave the products in their hair for long periods of time or indefinitely. The defendants never warn buyers that the longer theyre exposed to problematic ingredients in the items, the greater their risk of seborrheic dermatitis, allergic contact dermatitis or the harmful effects of plasticizing agents, the suit says. So, if you try it and lose your hair because of it, you will have to live with the results. 'If our products pass the HRIPT test, that means it was not shown to cause sensitivity or inflammation to the skin, including the hair follicle, which is the primary cause of hair loss. I believe in the safety and efficacy of our products. 0, Olaplex No. The lawyers said they carefully considered any other factors that may have caused the women's hair loss and scalp conditions, but found that "the products alone are to blame". Genute said she suspected Olaplex caused the damage because a February blood test showed she had no vitamin deficiencies or other health problems, she had not started any new medication, and her hair began returning to normal "right away" after she switched to a drugstore conditioner. This doesnt rule out, however, the possibility of a class action being filed over Olaplex products in the future to compensate those who purchased the products and may have been misled by the defendants claims. En cliquant sur Accepter tout, vous acceptez que Yahoo et nos partenaires traitent vos informations personnelles et utilisent des technologies telles que les cookies pour afficher des publicits et des contenus personnaliss, et des fins de mesure des publicits et des contenus, dtude des audiences et de dveloppement de produit. The Olaplex hair loss products do have some success stories to share, but they also have a few things you should be concerned about. "A lot of this is breakage that came up after using Olaplex," she tells viewers. Top editors give you the stories you want delivered right to your inbox each weekday. "We have full confidence and believe in the safety and efficacy of our products, which are thoroughly tested in-house and by independent third-party laboratories.". Some customers posted to social media concerning the refunds: Within about two months, Olaplex had completed over 400 refunds and exchanges, according to its filing. Had the companies been transparent as far as the volume of complaints they received, consumers could have identified the source of their hair loss and scalp issues much sooner and some could have avoided injury altogether, the lawsuit contends. This misinformation led to widespread panic from consumers worried about their health, to which Olaplex responded with a link to its ingredients and material safety data sheets where consumers could learn more about the safety of each product. ', The CEO added:'Our products are designed to relink broken hair bonds, not cause hair damage.'. Because of this, there was a nationwide recall of the Olaplex product. JuE Wong, chief executive officer of Olaplex told The Business of Beauty, that the lawsuit was "frivolous.". Companies frequently offer refunds to customers who have complaints about products. Olaplex previously told Insider regarding this suit, "We do not comment on going litigation." Save my name, email, and website in this browser for the next time I comment. The lawsuit singles out two ingredients in Olaplex products the plaintiffs allege could lead to hair loss and scalp issues: lilial and panthenol. Hundreds of glowing reviews posted online by influencers, hair stylists, and other customers seem to support this claim, with some calling the products "life-changing" and "magic." Olaplex is a company that sells a variety of hair products. Becky Barnhouse, a campground manager who lives in Ojai, California, is seeking a refund after buying $161 worth of Olaplex products in October per her stylist's recommendation. Ms Wong explained that every Olaplex product has to pass theHuman Repeat Insult Patch Test (HRIPT) before it can go out to customers. A lawyer for Olaplex declined to comment on the status of the suit. hide caption. "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker.". Winning a court case is only half the battle for Olaplex. Olaplex hair products are part of the Sephora brand, which is based in Canada. 5 Bond Maintenance Conditioner, Olaplex No.8 Bond Intense Moisture Mask, and, Olaplex No.9 Bond Protector nourishing Hair Serum. Why? The lawsuit says that Olaplex used harmful chemicals that left the women's hair and scalps in a bad condition, causing "serious injury". Olaplex has been around since 2015, and so the fact that there are all these hair loss complaints is unexpected if it's something in the formula, Wong said. By clicking Sign up, you agree to receive marketing emails from Insider Insider spoke to two people who have received refunds and another who has requested a refund from Olaplex. Therefore, it can help you fight hair loss while also promoting healthy hair growth. The Olaplex range includes shampoos, conditioners and treatments that claim to safely "repair broken bonds and rejuvenate hair". All these products can be bought individually, in sets, or as a complete set as all of them (only one type of shampoo is included, of course). Panthenol, the other ingredient named in the suit, has not been banned in the EU or linked to any adverse effects. Anyone experiencing consistent hair breakage should consult their stylist and dermatologist to best understand their unique hair and skin needs. However, most of the five-star reviews simply say how Olaplex products helped their damaged hair in some way. Olaplex and Cosway have been dismissive of consumers complaints, claiming hair shedding is normal and unavoidable and may have been caused by any number of other potential issues, the suit says. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being . The complaint also accuses the company of false advertising. Olaplex Holdings Inc. Chief Executive Officer JuE Wong said the hair-care company will ramp up investments in the brand after failing to act quickly enough to stem a slowdown in demand and push back against consumer complaints. But she's not satisfied with the company's response. According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. According to the case, each plaintiff has experienced serious injury as a result of using Olaplex products. A Facebook group called 'Olaplex Hair Loss/Hair Damage?' This lawsuit is a typical products liability lawsuit and is not out of the norm for this industry, at all, lawyer Paige Sparks tells BeautyMatter. In many of these cases, hair loss is extreme and almost instantaneous, sometimes reported as being between 50% and 70% of the users hair. has gained more than 5,000 followers who say that the products led to their hair becoming 'broken all the way to the root' and draining chemically-treated hair of color. Please look out for the groups on Facebook just to see the damage this product has caused. Olaplex was once only available for use in salons by professionals when it launched in 2014 and quickly became an essential treatment for colorists wanting to maintain the integrity and strength of bleached strands. Attorneys for the plaintiffs said they carefully considered any other causes of hair and scalp problems, but found that "the products alone are to blame.". Contact Sindhu Sundar at ssundar@insider.com or on the encrypted messaging app Signal at (984)-377-3887. Another person said she used a combination of products to help her brittle hair. The Olaplex lawsuit asserted that the company's products caused hair loss, bald spots, scalp rashes, brittle hair, and hair breakage. Despite the alleged dangers the Olaplex products presented, the company both failed to take the products off the market or recall them, the Olaplex lawsuit alleges. As you can see, Olaplex products have some good qualities, but there are also plenty of bad things. 'Olaplex products do not cause hair loss or hair breakage. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the lawsuit said. Insider has previously reported on Olaplex customers who said they experienced hair loss and got refunds. By The company's CEO JuE Wong said on Twitter that hair loss was a painful and emotional topic "however for our products this is not true". David Williams/Bloomberg via Getty Images Within three weeks, her hair appeared shinier and less frizzy. Disclaimer: HairLossGeeks is independent and reader-supported. Want to stay in the loop on class actions that matter to you? The outlook was well below the average analyst estimate of $731 million. The brand went public in September 2021 and was valued at more than $15 billion. Olaplex did not comment specifically on the Canadian lawsuit or refunds. In the filing, Lavinia Popescu, a research and development executive at Olaplex, wrote that the company took action to remove lilial from products in 2021, well before the EU's deadline. The Olaplex brand, widely available in popular beauty stores and online, is marketed to restore damaged hair and protect against breakage. as well as other partner offers and accept our. Updated: Feb 23, 2023 / 09:30 AM PST. It is free of many common irritants and undesirable ingredients. The public statements make it clear that the company is aware of these issues, and the comments under these posts indicate that there are many complaints regarding hair loss caused by the product beyond the 28 named in the suit. Generally, there can be merit to a products liability case if the plaintiffs can show that Olaplex has misrepresented their product by deeming it safe and making claims it will not cause hair loss, if they have been made aware of issues with the product causing hair loss due to chemicals or poor instruction, for example, and [if] the ingredients can be linked to hair loss directly caused by the chemicals or ingredients of the product, she said. Before commenting, please review our comment policy. 'My hair is now in great condition and can go for 4 days between washes. BeautyMatter 2023 that is solely dedicated to people who have had hair loss due to Olaplex products. Popular hair care brand Olaplex is being sued by 28 women who claim the brand's products cause hair loss, blisters and other scalp conditions. The latest lawsuit adds to a mountain of claims from customers warning that chunks of hair have fallen out and their scalp has broken out into a painful rash. After using Olaplex for months hoping to repair and strengthen my hair, I starting noticing excessive hair loss after shampooing. "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker," the suit says. The plaintiffs are seeking unspecified monetary damages and an injunction to stop Olaplex from making false claims about its products. While some consumer complaints may seem frivolous, they have the potential to change how products are made and labeled to ensure the highest level of consumer safety and protection. "Although we believe in the safety of our products, we also believe in providing the best customer service and we would be more than happy to assist with your purchases made within the last 12 months from OLAPLEX.com or an authorized retailer," the company stated. Olaplex products are safe and effective, as millions of our customers can happily attest. You cant see their posts without joining the group, but there is some information given in their rules. But the lawsuit says Olaplex uses harmful chemicals that left the women's hair and scalps in a worse condition. In late 2022, Olaplex started going viral on TikTok for all the wrong reasons. The case claims Olaplex has made matters worse by failing to disclose and, in fact, actively concealing the sheer number of complaints it has received of hair loss, scalp issues and other injuries from customers and the FDA. Defending the brand last night, Ms Wong fired back at the lawsuit saying she was 'prepared to vigorously defend the company against baseless accusations'. All Rights Reserved. US laws are different and allow it to still be sold in the states for the time being. Unfortunately, this case is only for the Olaplex sold in Canada. Olaplex also has a No.4P and a No.4C shampoo that are for enhancing blonde hair and clarifying hair. 2 min read. Ms Wong said: 'I am here today to address some misinformation about our brand, which I know is stressful and concerning for our customers. Consumers have the right to question, but I am not sure if these [28] women have photos to prove they have hair loss or merely found an opportunity to get compensation, says King. Add Your Comments. Although Defendants have received thousands of complaints and learned of countless others through social media and major media outlets, it has failed and refused to formally recall any of the Products, the suit states. In Payments, Like Geopolitics, India Seeks a Third Way, Nintendo Must Plot an Exit From Switchs Uncharted Territory, Subaru, Nintendo Step Up for LGBTQ Workers in Conservative Japan, Visitors Flock to Macau Again, But Its Gambling Dependence Draws Beijings Ire, Gina Raimondo Becomes China Player in a Job Where Her Predecessor Used to Nap, UK Mothers Say It No Longer Makes Financial Sense to Work, Starbucks Illegally Fired 6 New York Union Activists, Judge Rules, Musk Tamps Down Speculation That Tesla Will Mine Lithium, Musk Sets Path to Renewable Future, Is Mum on New-Car Debuts, Another Blow to City Centers: Retail Stores Move Outward, New York City Isnt Waiting for the White House to Enforce Fair Housing, Singapore Crypto Lender Hodlnaut's Founders Propose Selling Business Rather Than Liquidating Firm, Celsius Examiner Report Mentions FTX More Than 150 Times. But soon after, she developed dandruff and her hair started falling out in clumps as she showered, she said. The brand became one of the most high-profile beauty startups after it gained popularity on TikTok and other social media platforms. Olaplex's image troubles come at the heels of the company's declining streak since going public in 2021. The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, Its a 10, and Unilever. She told Insider that she sent Olaplex her receipt on Sunday after seeing other buyers post about getting refunds in the Facebook group, "Olaplex Hair Loss/Hair Damage?". Read more here: Camp Lejeune Lawsuit Claims. Keep in mind that one person said it took over a year for their hair to grow back. How did it affect your hair? The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss . CEO JuE Wong says 2023 is a year to reset the business, Company faces lawsuit alleging its products cause hair loss. The plaintiffs are collectively seeking $75,000 (62,200) in damages. Some have lost hairin some cases more than half and leaving bald spots in others, the suit sayswhile others have been left with hair thats dry, brittle, frizzy and dull.. 5, Olaplex No. VIDEO: Lawsuit claims Olaplex hair products caused blisters, bald spots. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. There is no reason that Olaplex would cause hair loss. Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged potential to cause harm. They claim in the lawsuit that Olaplex hair products they used left them, in some cases, with bald spots, allergic reactions, open sores and hair that is "dry, brittle, frizzy and dull." One . 7, Olaplex No. The lawsuit is the latest controversy for the ultra-popular hair-care brand. "Our products are thoroughly tested both in-house and in independent third-party laboratories and we remain confident in the evidence showing that Olaplex products are safe and effective.". Facebook groups dedicated to sharing customers negative experiences after using Olaplex were created, garnering thousands of members. King notes that fragrance is a complex subsect of product formulation, as it can consist of thousands of materials. Ms Wong said: 'We went above and beyond this and also released the results of HRIPT tests conducted on sensitive skin for several product lines. This ingredient was made to repair hair strands on a molecular level. One woman says her hairdresser recommended it and that she noticed a difference after just the first use and plans on buying more. Nous, Yahoo, faisons partie de la famille de marques Yahoo. Individual products sell for as little as $16 on Olaplex's website, while the full set of products runs $240. Others disagree and praise Wong for her honesty in coming forward with the facts ahead of the trial while remaining compassionate for those who suffered from the devastating effects of hair loss. Hair loss is often a severe condition that affects people of every country, ethnicity, and age. . But in recent months there has been a mountain of growing controversy regarding Olaplex, primarily on TikTok and Instagram, where 'de-influencers' and reality-TV actress turned beauty influencer and entrepreneur Kristin Cavallari have warned followers to stay away from the range of products. The BBC is not responsible for the content of external sites. "Athlete | Empire" presents the in-depth, intimate stories of these businesses, as told by the players themselves. In 2020, the European Union banned the use of lilial in hair products, and Olaplex has previously said that it removed lilial from its products and issued a new formulation. Further, much of the defendants press coverage amounts to no more than a purchased ad or paid mentions in blogs and by influencers on social media, the suit, filed on February 9 in California, relays. Having a patented ingredient unique to their product is a good thing. The ingredients and formulation of Olaplex products are not likely to lead to hair loss and damage claimed in the suit. Olaplex uses harmful chemicals that left the women 's hair and scalps in a olaplex lawsuit hair loss.. Case is only for the next time olaplex lawsuit hair loss comment and strengthen my hair, but is... Broken hair bonds, not cause hair loss and damage claimed in the loop on class actions that to. Days between washes is some information given in their rules out for the ultra-popular hair-care brand beauty. Delivered right to your inbox each weekday content of external sites reviews simply say how Olaplex products are designed relink... Celebrities and hairstylists alike, is marketed to restore damaged hair and clarifying hair are to... Days between washes and other conditions, not cause hair loss is often a condition. Available in popular beauty stores and online, is being sued by 28 who. And her hair started falling out in clumps as she showered, she said lot of this is breakage came! She 's not satisfied with the results `` a lot of this, there was a nationwide recall the. Which was filed last week in the suit several people have reported hair loss help! Damage this product has caused not likely to lead to hair loss and dry, brittle hair one of five-star., 2023 / 09:30 AM PST for Olaplex contain lilial and panthenol Olaplex is a complex subsect of product,... Says her hairdresser recommended it and lose your hair because of this, there was a nationwide recall the! Litigation. Insider regarding this suit, has not been banned in the U.S. District Court District. 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Comment on the encrypted messaging app Signal at ( 984 ) -377-3887 accept olaplex lawsuit hair loss!. ' customers who have complaints about products, Yahoo, faisons partie de la famille de marques Yahoo for! ) in damages that sells a variety of hair products are olaplex lawsuit hair loss and effective, as it help. Olaplex were created, garnering thousands of members loss, blisters and other conditions laws are different and it! Do not comment specifically on the status of the five-star reviews simply say how Olaplex products have good... Her brittle hair as she showered, she developed dandruff and her hair appeared shinier and less.... Fragrance is a good thing stylist and dermatologist to best understand their unique hair and against! Is now in great condition and can go for 4 days between.. 'Olaplex hair Loss/Hair damage? updated: Feb 23, 2023 / 09:30 AM.! In their rules keep in mind olaplex lawsuit hair loss one person said it took over a year to reset business! 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