First, the questionable T-shirt during his fashion show, then public anti-Semitic statements and beef as far as the eye can see. Free and premium plans, Customer service software. The company has to forfeit an estimated, the film and entertainment studio Warner Bros asked him to step down from the role as the insidious wizard of J.K. Rowling's. The Black Eyed Peas frontman was sued by his own clothing line in 2012. As an added bonus, Oprah sits on the board of the corporation, and invested heavily in the company. According to sources, in his taken-down podcast interview with Drink Camps, West said, I can say anti-semitic things, and Adidas still cant get rid of me., Photo Credit: Jonathan Leibson | Getty Images. Another example of a celebrity endorsement gone wrong is the Tiger Woods campaign with Gatorade (and others). The video was all over the Internet and Verizon quickly distanced itself from Akon; the cellular company pulled his ringtones and cancelled sponsorship of his tour. The issue is still unresolved. Things go wrong when the celebrity endorser is only paying lip service to brand rather than enthusiastically using the product in his or her life. Given her previous devoted support of Depp, this is a surprising turn of events (IF you decide to believe the rumor mill). The deal - worth a reported $550,000 ( . But not all of his endorsements were so profitable. Chewing gum maker Wrigley and the Milk Processor Education Program, which is responsible for the "Got Milk?" True or false, Alley appeared on "Oprah" two months later to apologize for regaining all the weight. Then there are other celebrity endorsements, which attract consumer rage like a moth to a flame. Kellogg, one of his many, many, sponsors decided not to extend its contract with him. Because as we have seen from the examples described, sums that go well beyond millions are at stake. One has to think this would not happen in today's world, and the tides turned fairly quickly for Johnson, even then. The Black Eyed Peas singer was sued in 2012 by his own clothing line. 6. Despite having no commercial links with the business, Kylie Jenner managed to wipe almost $2 billion off the stock price of social media platform Snapchat. Catholic bishop from Texas, Rene Gracido asked for a boycott not only of Pepsi but of its holdings as well, including Taco Bell, KFC, and Pizza Hut. Now, Perry is fighting for the $2 million she says Jemella Group Ltd. promised her. Kanye, whats your deal? But people like Khloe Kardashian advertise those dangerous goods, too, much to the Kardashian fans' dismay. Hairtech International, Inc. sued her for $35 million, but a judge dismissed the case. In the late 90s and early 2000s, David Beckham's star power was unrivalled. Jenny Craig released the statement: Jenny Craig maintains a friendly relationship with Kirstie and we are proud of her accomplishments while she was on our program. The actress also appeared in a promotional ad for a charity, and was wearing a watch from another company in the picture, which was also forbidden according to her deal with Weil. Mobile Resource Card, the company that put out the scammy card, then sued the sisters and their mom Kris for $75 million for breach of contract. The more the artist encountered resistance, the more it seemed to spur him on his campaign. Brand Partnerships, Join Over 30,000+ Marketers Who Read Our Blog, 3 Examples of Celebrity Partnerships Gone Wrong. Olympic gold medalist Michael Phelps came under fire after a picture surfaced in which the swimmer was smoking pot at a party at the University of Southern Carolina. At issue was her decision to appear in a Super Bowl advertisement for SodaStream (SODA), an Israeli company that manufactures home carbonation products and operates a facility in the West Bank. The surprise element for this ad wasn't Abhishek or Aishwarya, but the tagline," Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar !". David Beckham endorses a number of companies, which feature him prominently in print advertising. The controversy resurfaced when Pepsi decided to run commercials featuring the famously potty mouthed Osbournes, a move that made the discontinuation of Ludacris' tame television spots appear racially motivated. Beyonc + Pepsi At first glance, Queen Bey's Pepsi endorsement is no big deal. Small gestures by celebrities can cause stock prices to plummet and billions to be lost on the stock market. I donated all of my fee from Capital One 2 arts charities, the tweet said. According to an unnamed insider, J.K. Rowling surprisingly didn't push back against the 57-year-old actor's firing. 2. Access your favorite topics in a personalized feed while you're on the go. After his indictment, Nike suspended its contract with him, without pay. The protest themed ad showed 21-year-old super model Kendall Jenner participating in a photo shoot and then joining up with protestors and approaching a cop with a can of Pepsi soda. News on all your favorite celebs, reality TV, and movies. We've only heard one side" And in regard to 9/11, he tweeted: "We'll never know what really happened. Within hours the price of Bitcoin dropped 15 per cent, losing the total market of the cryptocurrency hundreds of billions of dollars. Adrenalina stated that they spent $2 million in marketing and research and development for the product Gomez was supposed to endorse. But no big-name deals were ever back on the table. 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Promoting a well-known pitchman seems like a fast and easy way brands can increase recognition and sales, but time and again companies have been burned by the actions of their celebrity endorsers. Carlesimo, during a heated practice session. In 2007, SI.com estimated that with a spotless reputation and clean record, Bonds could have hauled in $28. His latest endorsement is the UK takeaway app, Just Eat, for which he. Daniel Bukszpan is a New York-based freelance writer. Will companies like Nike,. Ultimately, celebrities tend to direct . ", Other brands didn't care about Phelps' bong. But in 2014 James tweeted: "My phone just erased everything it had in it and rebooted. While NBA legend Charles Barkley was never fired for his gaffe, it was still pretty embarrassing. From sex scandals to drug busts to declarations of living makeup free (in spite of being the face of a cosmetics company), here's a list of the biggest celebrity endorsement fails. Snooki made a deal with SRG Ventures to bring in new branding partnerships. Burberry, Chanel, and H&M all decided to drop, or refuse to renew their contracts with, Moss, costing the model millions of dollars. However, Smiths next starring role is in the film Emancipation, where the actor portrays a runaway slave who journeys through Louisiana to escape plantation owners. Let us know in the comment section below. In this blog, Hollywood Brandedshowcases some major celebrity partnership fails in order to demonstrate possible consequences for the individual as well as the company. Celebrity brands and endorsements gone wrong Kim Kardashian is a well-known ambassador for Balenciaga, but she was notably quiet in the days after the fashion brand came under fire for. Celebrity Endorsements Gone Wrong From David Beckham representing Brylcream and soon after shaving his head, to Helena Bonham Carter revealing " I don't know why they chose me, I don't wear much makeup" in response to her becoming the face of Yardley Cosmetics, there have been a number of jarring examples of celebrity appointments . Admittedly, he probably should've considered that before signing the deal. I dont want to test mylets say, expandable math skills- but that is a hell of a profit. Yardley cosmetics ended its relationship with actress Helena Bonham Carter shortly after the British actress announced that she never wore makeup and, thus, had no idea why the brand had chosen her. However, her business relationship with Genomma ended when she became pregnant. Paying the actress over $5 million to use her new song -- "Like a Prayer" -- in the spot, Pepsi premiered the commercial to almost 250 million people during a broadcast of "The Cosby Show.". 10 Celebrities Who Sell Brands With Their Voices, Movie Mistakes : Hollywood's Biggest Fails, Privacy Although some dont agree with some of the Kardashians methods for attaining wealth, its hard to argue with the fact that their plans have been working. But for one as identified with progressive politics as him, it was an appalling faux pas to appear in commercials for an institution that had received a $3.5 billion bailout. Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006. The companies that the celebrity endorses can suffer by association. . 25 percent of participants said travel and, Something to argue about between plays>>. Less successful, however, was her relationship with Oxfam International, a humanitarian group for whom she had acted as an ambassador for eight years. Looks like, in this case, the actor just got away with it. (One. When the Connecticut attorney general voiced concern over the predatory fees in a pre-paid debit card called the Kardashian Kard, the Kardashian sisters decided to pull out and cancel their endorsement. Read world-renowned marketing content to help grow your audience, Read best practices and examples of how to sell smarter, Read expert tips on how to build a customer-first organization, Read tips and tutorials on how to build better websites, Get the latest business and tech news in five minutes or less, Learn everything you need to know about HubSpot and our products, Stay on top of the latest marketing trends and tips, Join us as we brainstorm new business ideas based on current market trends. Maker Wrigley and the tides turned fairly quickly for Johnson, even.... 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